Brand

Design Kit

Brand colors, logo usage, and type — crafted to match how we build products: precise, clear, and confident.

Welcome to the Levi Labs design kit. Colors, type, and logo usage are defined here so partners, press, and our team stay aligned — the same rigor we bring to product engineering.

For machine-readable design tokens, see /design.md

Brand identity

Levi Labs pairs warm off-white surfaces with disciplined red accents and Effyra display type. The mark and wordmark should appear together in most communications; the mark may be used alone as an icon or avatar, but the wordmark should not appear without the mark.

Mark

The circular Levi Labs mark. Use on brand background, white, ink, or accent fields — keep clear space around the icon.

On background

On white

On ink

On accent

Logo lockup

Mark plus wordmark for headers, decks, and partnerships. Prefer the cream or ink treatments shown below.

Levi Labs

Lockup on background

Combine mark asset with Effyra wordmark in your layout tool, or use site header as reference.

PNG WebP

Levi Labs

Lockup on ink

Combine mark asset with Effyra wordmark in your layout tool, or use site header as reference.

PNG WebP

Color palette

Core colors are tuned for the live site and marketing. Use exact hex values for digital work.

Accent

#C1121F

Accent dark

#9E0F1A

Background

#F5F3EE

Ink

#1A1A1A

White

#FFFFFF

Muted

#52525B

Typography

Display headlines use Effyra; UI and long-form copy use Inter; code and tokens use Geist Mono.

Display

Precision in thought

Effyra · --font-display

Body

We design and build full-stack web and mobile products — from architecture to launch — with maintainability and performance built in.

Inter · --font-sans

Monospace

const studio = 'Levi Labs'

Geist Mono · --font-mono